Our typical retail market analysis will evaluate the key economic and market variables that influence the demand for retail space at the project location. This usually includes:

1. An assessment of the site as a viable location for retail space.
2. An overview of selected existing and recent retail developments in the surrounding area and within this submarket by type, e.g., entertainment retail, local service, shopping center, restaurants, etc.
3. An evaluation of existing and proposed retail development in the market with regard to market location, positioning, target segment, tenant profile and property/center characteristics such as:
• Total gross leasable area
• Asking rental rates by type of uses
• Vacancy rates
• Source of demand and absorption history
• Competitive position in the market area
4. An analysis will be prepared of retail space that is under construction and planned in order to better understand the state of equilibrium in the market.
5. If applicable, an analysis will be performed of the necessary retail uses required to support the other uses planned for a mixed-use development.
6. We evaluate the depth of the market for retail space at the subject property’s location and whether there is likely to be sufficient market demand for retail space as the project is completed.